You can't run an education business

Quick Wins This Week:

“I don’t have the skills.”

“I don’t know how.”

“I don’t have the time.”

These are the challenges I run into all the time from:

• creators looking to monetise their audience
• experts trying to escape the service industry
• entrepreneurs expanding their businesses

Any one of these can lead you to thinking that an online education business isn't for you.

I’ve spent years helping my clients solve each of these challenges.

I’ve tried all sorts of different approaches, tools and systems.

And through this process I’ve come to three core beliefs.

Three beliefs that show that anyone can run an effective online education business.

The Truth About Education Businesses:

1. Everyone has a skill to teach

It never ceases to amaze me the different things that people learn online.

I’ve seen people teach juggling, woodworking, marketing and even how to do a handstand.

(All successfully, by the way.)

It’s simply a case of focusing on the things that you’re uniquely good at.

Which is also usually something you’re super interested in.

Because if you’ve learnt a skill and are fascinated with it, there’s a good chance someone else will be as well.

2. Teaching is simple (when you let it be)

In today’s world it’s easy to overcomplicate teaching.

There's too many tools, systems and business models to choose from.

But, to get started the most important thing is to embrace three core principles: Personalisation, Accountability, and Feedback.

When you focus on these three areas, it’s surprisingly easy to get great results.

And the simplest way to do this is to coach people one on one.

Arrange a call 1–3 times per week and help students through a plan, adjusting and improving it over time.

It’s not quick, but it gets great results.

And more importantly, it gives you feedback so you can improve as a teacher too.

3. Teaching doesn’t take much time*

Now this is the one that’s the most controversial.

I just said that the best way to get results is to teach each student for hours every week.

And that’s true.

But the problem with that is that you eventually get to a point where you run out of time.

You just can't do this for that many students at once.

This leads many educators to make radically worse education products.

All because they believe they have to choose between getting results for their students and scaling their businesses.

But, obviously, worse products get worse results.

And over time that can lead to students who are not only dissatisfied, but believe your product is just a scam.

But, in reality, you don't have to choose.

Tomorrow I’ll tell you why courses don’t have to be ineffective, borderline-spammy products.

And how, when you use the right tools, you can:

• save hours every week
• make more money
• get better results for your students.

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Until then, have a great day.

- Tim

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